Brand guidelines · v0.1 · Sep 2026
lumida.org brand
The identity system for lumida.org — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “l” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#2D5049RGB 45, 80, 73#1C332ERGB 28, 51, 46#A07B3FRGB 160, 123, 63#20302ERGB 32, 48, 46#F3F2ECRGB 243, 242, 236Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEverything local, in one place.H2 · 36pxEverything local, in one place.H3 · 24pxEverything local, in one place.Body · 17pxEverything local, in one place.Caption · 13pxEverything local, in one place.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@lumida.org
www.lumida.org
Founding Team
lumida.org
hello@lumida.org · www.lumida.org
www.lumida.org
Explorations
Alternative wordmark directions considered for lumida.org. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.